KENZO organized small-scale fashion show

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On August 1970, KENZO organized small-scale fashion show for the first time in the alley near his store. Although the site is simple, only a dozen visitors, but attracted the editor who was “ELLE” came to watch, and he gained his great appreciation. On November the KENZO work appeared the cover of “ELLE”. Since then, his fashion paintings often published in fashion magazines, his designed clothing became popular. Since then, KENZO entered his fashion career Road. In 1971, he designed the “Japanese jungle”, which was regarded as Paris fashion products and sold in the United States. The herve leger trademark had unique taste and chic design style, caused a sensation in the United States,. It was received by consumer acceptance. In the early of 1970s, under the impact of the anti-traditional cultural beliefs and values, the setting sun of the service for the lady of high fashion, have been closed down. Miniskirts, bell-bottoms became popular. The KENZO color was bright and lively.

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