Giorgio Armani’s Brand Identity

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Giorgio Armani herve leger clothing  line is divided into two main parts, its fabric color is the only  technique to distinguish between these two series. Giorgio Armani  Boronuovo: men and women clothing, is a more formal route, the standard  cloth is white on black. Giorgio Armani Collezioni: including men and  women, is suitable for general occasions, wearing apparel, the general  public is more likely to accept the design route, and the standard cloth  was black and white. The Giorgio Armani decks of cards are “eagle” logo  of Emporio Armani men and women loaded. Armani began a long-term  cooperation with the movie stars, and even designed a lot of drama and  dance clothing. In 1982, Armani became the fashion designer since the  1940s Christian Dior, crowned as the “Time” magazine cover. He often  invited Hollywood stars to wear their own brand clothing to attend the  Academy Awards, Michelle Pfeiffer and Jodie Foster and other large  numbers of celebrities are his loyal customers.

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