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标题: 出售unisa 商科课本(marketing, property, management) [打印本页]

作者: liesel1990    时间: 18-7-2012 17:41
标题: 出售unisa 商科课本(marketing, property, management)
本帖最后由 liesel1990 于 2014-11-23 13:36 编辑

1. Customer Relationship Management: Kumar, V and Reinartz, WJ. 2006 Customer Relationship Management: A Database Approach, John Wiley & Sons, Hoboken, NJ. (50刀,非常新)(    Client and Customer Relationship Management




2. Marketing for Services: Lovelock, C H, Patterson, P G & Wirtz, J 2011, Services marketing. An Asia-Pacific and Australian perspective, 5th Edition, Pearson Australia.  (80刀,非常新)(Marketing for Services)



3.  Buyer and Consumer Behaviour: Robert East, Malcom Wright & Marc Vanhuele 2008. Consumer Behaviour (Application in Marketing)  (40刀,非常新)(Buyer and Consumer Behaviour,课程简单)




4. Geltner, D. M. Miller, N. G. Clayton, J. Eichholtz 2007, Commercial Real Estate Analysis and Investments,  Cengage Learning.($70, 非常新) (property Inverstment, 开卷考试,考试可以带课本,不带课本基本意味着不及格。。)





5. Zikmund, WG, Ward, S, Lowe, B, Winzar, H & Babin, B J 2011, Marketing research, 2nd Asia Pacific Edition, Cengage Learning , Australia  ($100, 全新)(Market Research,课程简单)







7. personal selling 28篇E-READING ($8
作者: liesel1990    时间: 19-7-2012 23:29
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作者: liesel1990    时间: 20-7-2012 22:13
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作者: liesel1990    时间: 21-7-2012 22:17
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作者: liesel1990    时间: 22-7-2012 22:44
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作者: liesel1990    时间: 28-7-2012 20:51
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作者: liesel1990    时间: 30-7-2012 22:49
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